NN/G UX Podcast
Nielsen Norman Group
The Nielsen Norman Group (NNg) UX Podcast is a podcast on user experience research, design, strategy, and professions, hosted by Senior User Experience Specialist Therese Fessenden. Join us every month as she interviews industry experts, covering common questions, hot takes on pressing UX topics, and tips for building truly great user experiences. For free UX resources, references, and information on UX Certification opportunities, go to: www.nngroup.com
Categorias: Tecnología
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As AI-powered tools flood the market promising quick evaluations and audits, the conversation zeroes in on a critical issue: the reliability of these tools. In this episode, co-hosts Therese Fessenden and NN/G VP Kate Moran sit down with Jamie Holst and Christian Holst, the co-founders of Baymard Institute, to examine the growing role of AI in UX analysis. The group discusses the risks of over-relying on AI—particularly for junior UX practitioners—and the deeper implications for professionalism in the field.
About the speakers:
- Christian Holst (Co-founder & Research Director, Baymard Institute)
- Jamie Holst (Co-founder & CTO, Baymard Institute)
- Kate Moran (VP, NN/G)
Links Referenced in the Episode:
- Try UX Ray for Free: https://baymard.com/product/ux-ray
- Read their article on AI accuracy: https://baymard.com/blog/ai-heuristic-evaluations
Related NN/G Courses:
Check out ALL of our courses at nngroup.com/learning
Related NN/G Articles:
- AI Hallucinations: What Designers Need to Know
- AI-Powered Tools for UX Research: Issues and Limitations
- AI as a UX Assistant
- AI Chatbots Discourage Error Checking
Episodios anteriores
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59 - 56. AI for UX Analysis: How Accurate Is It? (feat. Christian Holst & Jamie Holst, Baymard Institute)Fri, 19 Dec 2025
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58 - 55. Democratizing Research in the Age of AI (feat. Ned Dwyer, CEO & Co-founder of Great Question)Mon, 01 Dec 2025
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57 - 54. Designing for Millions of Users (feat. Jay Dutta, Global Head of UX, Deutsche Bank)Fri, 24 Oct 2025
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56 - 53. Why You're Not Getting Job Interviews (feat. Hang Xu, Design Recruiter)Fri, 26 Sep 2025
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55 - 52. Rethinking Users as Ecosystems (feat. authors Mike Youngblood and Ben Chesluk)Fri, 18 Jul 2025
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54 - 51. The Future of Service Design in the Age of AI (featuring Erika Flowers, author of Practical Service Blueprinting)Fri, 20 Jun 2025
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53 - 50. Responsible AI Use for Research Analysis (feat. Alexander Knoll, Co-Founder of Condens.io)Fri, 23 May 2025
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52 - 49. Design Leadership & Org Design (feat. Peter Merholz, co-author of Org Design for Design Orgs)Fri, 18 Apr 2025
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51 - 48. What is Object-Oriented UX (feat. Sophia Prater, Rewired UX)Fri, 21 Mar 2025
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50 - 47. Designing AI Experiences: What to Consider (feat. Caleb Sponheim PhD, NN/g)Fri, 21 Feb 2025
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49 - 46. Getting Strategic About Research (feat. Kate Towsey, author of Research that Scales)Fri, 24 Jan 2025
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48 - 45. Choosing Better User Impact Metrics (feat. Connor Joyce, Author & Behavioral Scientist)Fri, 20 Dec 2024
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47 - 44. AI & UX Research (feat. Savina Hawkins & Caleb Sponheim)Tue, 26 Nov 2024
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46 - Bonus: Journey-Centric Design: The Evolution of UX Design Operations (feat. Kim Flaherty, NN/g)Fri, 25 Oct 2024
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45 - 43. Responsible AI (feat. Paige Lord, Sr. Product Marketing Manager at GitHub)Fri, 11 Oct 2024
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44 - 42. Icons that Work (feat Kate Kaplan, Insights Architect @ NN/g)Fri, 13 Sep 2024
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43 - 41. UX Accessibility and Designing for Neurodiversity (feat. Stéphanie Walter)Fri, 23 Aug 2024
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42 - 40. Managing Priorities (feat. Harry Max, author and managing partner at Peak Priorities LLC)Fri, 19 Jul 2024
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41 - 39. Cross-Cultural UX Research (feat. Feifei Liu, International UX Researcher)Fri, 10 May 2024
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40 - 38. User Interviews (feat. Steve Portigal, Research Consultant and Author)Thu, 11 Apr 2024
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39 - Bonus Episode: Design’s Role as AI Expands (Feat. Don Norman and Sarah Gibbons, VP at NN/g)Thu, 28 Mar 2024
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38 - 37. XR: Improving Learning OutcomesFri, 01 Mar 2024
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37 - 36. AI & UX: Innovations, Challenges, and ImpactFri, 16 Feb 2024
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36 - 35. Wireframing & Prototyping (feat. Leon Barnard, Content Manager, Balsamiq)Fri, 02 Feb 2024
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35 - 34. Data-Driven Decision-Making and Intranet Design (feat. Christian Knoebel and Charlie Kreitzberg, Princeton University)Fri, 05 Jan 2024
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34 - 33. Tracking UX Progress with Metrics (feat. Dr. John Pagonis, UXMC, Qualitative and Quantitative Researcher)Mon, 04 Dec 2023
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33 - Quick Update: Episodes Now On YouTube!Fri, 13 Oct 2023
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32 - 32. Conducting Research with Employees (feat. Angie Li, UXMC, Senior Manager of Product Design at Asurion)Fri, 08 Sep 2023
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31 - 31. Service Design 101 (feat. Thomas Wilson, UXMC, Senior Principal Service Designer & Strategist)Fri, 11 Aug 2023
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30 - 30. Stakeholder Relationships (feat. Sarah Gibbons, Vice President at NN/g)Fri, 07 Jul 2023
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29 - 29. UX Mentorship (feat. Tim Neusesser, UX Specialist at NN/g, and Travis Grawey, Director of Product Design at OfficeSpace)Fri, 02 Jun 2023
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28 - 28. Games User Research (feat. Steve Bromley, author and games user researcher)Fri, 05 May 2023
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27 - 27. Customer Journey Management (feat. Kim Salazar, Sr. UX Specialist at NN/g and Jochem van der Veer, CEO/Co-Founder of TheyDo)Sat, 08 Apr 2023
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26 - 26. The Evolution of UX (feat. Dr. Jakob Nielsen, Co-Founder & Principal, NN/g)Fri, 03 Mar 2023
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25 - 25. Discount Usability: Expert Reviews and Heuristic Evaluations (feat. Evan Sunwall, UX Specialist, NNg)Fri, 03 Feb 2023
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24 - 24. Artificial Intelligence: What Is It? What Is It Not? (feat. Susan Farrell, Principal UX Researcher at mmhmm.app)Fri, 06 Jan 2023
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23 - 23. Building Better Products with a Better Mindset (feat. Ryan Hudson-Peralta, Principal Experience Designer at Rocket Homes)Fri, 30 Sep 2022
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22 - 22. UX, Big Data, and Artificial Intelligence (feat. Kenya Oduor, Ph.D., founder of Lean Geeks)Fri, 12 Aug 2022
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21 - 21. Making Your Visual Designs Work Harder For You (feat. Kelley Gordon, Digital Design Lead at NN/g)Fri, 03 Jun 2022
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20 - 20. What Makes a "Good" UX Professional?Tue, 19 Apr 2022
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19 - 19. Designing a UX Career (feat. Sarah Doody, Founder of the Career Strategy Lab)Fri, 18 Mar 2022
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18 - 18. Presenting UX Work in a Compelling Way (feat. David Glazier, Senior Staff UX Designer at Illumina)Fri, 04 Feb 2022
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17 - 17. User Research Trends: What's Changed and What Hasn't (feat. Erin May and JH Forster, hosts of Awkward Silences)Fri, 07 Jan 2022
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16 - 16. What's up with DesignOps? (feat. Kate Kaplan, Insights Architect at NN/g)Mon, 13 Dec 2021
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15 - 15. The Metaverse, Blockchain, and UX (feat. Geoff Robertson, Founder & UX Specialist at Chockablock)Mon, 08 Nov 2021
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14 - 14. Keeping Product Visions User-Centered (feat. Anna Kaley, UX Specialist at NN/g)Thu, 14 Oct 2021
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13 - 13. Special Edition: What's the "UX hill" you would die on?Fri, 08 Oct 2021
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12 - 12. ResearchOps (feat. Kara Pernice, Sr. VP at NN/g)Fri, 02 Jul 2021
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11 - 11. Solo UX: How to Be a One-Person UX Team (feat. Garrett Goldfield, UX Specialist at NN/g)Fri, 04 Jun 2021
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10 - 10. On Delight, Emotion, and UX - Flipping the Script with UX Specialists Therese Fessenden & Rachel KrauseFri, 07 May 2021
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