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Breaking Through in Cybersecurity Marketing

Breaking Through in Cybersecurity Marketing

Cybersecurity Marketing Society | N2K Networks

Cybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday.

Categorias: Finanzas

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Episode Summary: What changes when you go from a startup to a much bigger company after an acquisition? On today’s episode, Kevin Bobowski, VP of Integrated Marketing at Mimecast (via acquisition of Aware) breaks down what that shift looks like. At Aware, staying close to the customer was built into the day-to-day. Conversations were constant, and product-market fit came from paying attention to what was working and cutting what wasn’t, even if it looked good on paper. At Mimecast, that same instinct matters, but it’s a larger motion. There’s more data, more structure, and more distance from the customer…if you’re not careful! In this episode, Kevin shares how being in a larger organization changes the way he thinks about product-market fit now, across segments, products, and teams, and why it’s something you have to keep reworking as business and markets evolve. If you’re trying to stay grounded in what your buyers are really saying while everything around you scales, this might be the episode you need to hear today! About Kevin: Kevin Bobowski is VP of Integrated Marketing at Mimecast. He joined after Aware's acquisition, where he was CMO and helped build the go-to-market motion that led to the company’s acquisition. His experience spans startups and larger organizations, with a focus on product-market fit, segmentation, and scaling marketing teams. Links & Resources: Kevin Bobowski on LinkedIn Mimecast Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page. See you on the next episode!